Expanding Across Eurasia! Longgushan Tea Writes a New Chapter in Internationalization
On December 4th, as the winter sun bathed the tea-growing region of Jianwei in warm light, Longgushan Tea welcomed a distinguished delegation—led by Zheng Aizhen, Vice Chairperson of the German Chinese Association, and representatives from Germany's Daoxiangfang Catering Group. The group conducted an in-depth inspection of Longgushan Tea and its Jianwei branch, discussing new blueprints for Sichuan tea's global expansion.
The delegation toured the company's intelligent production workshops and tea R&D center, gaining detailed insights into the end-to-end quality control system spanning from tea gardens to teacups. They particularly focused on experiencing Longgushanshan Tea's innovative new tea beverage products—formulated for overseas young consumers. These beverages, featuring a unique blend of “fresh, crisp tea base paired with regional floral aromas,” earned unanimous praise from the delegation. As a leading enterprise in Jianwei's “fragrant economy,” leveraging the county's “one leaf, two flowers” industrial strengths, our high-quality products earned strong recognition from the delegation. Both parties reached multiple agreements on product customization and channel development tailored to the demands of premium European and American markets. This marks Longgushanshan Tea's commitment to deepening its presence in the large-scale, high-end tea and new tea beverage consumption markets of Europe and America, spreading the fragrance of Sichuan tea across the continent!
Accelerating Global Expansion! While advancing into European and American markets, Longgushanshan Tea is further accelerating its overseas footprint. Tens of thousands of cups of customized tea beverages are poised to ship to Malaysia, leveraging their refreshing taste and consistent quality to deepen penetration in the Southeast Asian market. This dual-track strategy represents both a solid step in the company's “going global” initiative and Longgushanshan Tea's commitment to leading Jianwei County's tea enterprises in collective development.
From the tea-growing region of Jianwei to the global stage, Longgushanshan Tea has always built on quality as its foundation and innovation as its wings. Moving forward, guided by the county Party committee and government's “Fragrant Economy” initiative, Longgushan Tea will leverage the strengths of Jianwei's tea industry cluster. Carrying the craftsmanship and heritage of “China's Jasmine Tea Capital,” it will collaborate with more branch partners to write a new chapter in international expansion. This will allow more people worldwide to savor the richness of fine Chinese tea and witness the global blossoming of Jianwei's “Fragrant Economy”!